M3. LESSON 2

MARKETING YOUR HOME

Being Seen

A common mistake FSBO’s make is not enough marketing.

In many cases, buyers have searched the internet for weeks or months before visiting a property. With the use of photos, buyers can get a good sense of your property and will decide whether to see it or not based on your presentation. That means you need to provide many quality images.

To get those visuals in front of buyers you need to access a site like Streampsl.com. The objective is to get your property exposed on the Canada wide MLS® System.

What is the MLS® System?

MLS (Multiple Listing Service) is the official database system for the Canadian Real Estate Association. Typically, as a For Sale By Owner you cannot add your listing here without the help of a real estate agent and their commission. However, there are some brokers that offer a flat fee type listing.

The Canadian Real Estate Association owns realtor.ca and, as a result, they can, and do, restrict its accessibility to its members. On STREAMpsl.com when someone searches for a listing your listing will appear along with the Canada wide MLS® listings.

In addition to the STREAM system, be prepared to conduct open houses, make ads to place on Kijiji, Facebook Marketplace and any local buy-and-sell groups that you can find. Prepare a file with your information sheet and lots of pictures that you can upload quickly and easily to sites as you find them.

Advertising your open house can appear to be a daunting task. It’s all about visibility. You will be able to order the ‘Open House’ sign and ‘Open House’ directional signs from STREAM. Those are the signs that say Open House and have an arrow pointing the way. You will probably need at least six to get traffic moving to you.

Printed Material

Two types of printed material:

Postcards — 500 for under $50

Posters 8.5″ x 11″ — 100 for under $25 or you can print these at home

Distribution ideas:

    • coffee shops
    • grocery stores
    • farmers market
    • community centre
    • laundry mat
    • club house
    • church
    • school
    • gym
    • work lunch room
    • Real Estate is you are willing to pay buyer’s commission
    • Doctors / Dentist waiting areas
    • local mailbox drop
    • billboards around your local area

Word of Mouth

Spreading the word to everyone you know is a strong marketing technique because chances are that your friends will know somebody who knows somebody in the buying position. Both personal conversations or on social media are a great way to spread the word. Tell your co-workers, your relatives, the cashier, and the people in your yoga class as you never know who they know is looking for a home like yours. Provide them with one of your printed postcards that sports the description, photos, and a link to a to your Stream website listing.

For Sale Sign

Believe it or not the good old fashion “For Sale” sign out front is still a winner for attracting buyers. Place the sign as close to the road as possible, unobstructed and with a phone number that’s easy to read. You will be able to order the ‘Open House’ sign and ‘Open House’ directional signs from STREAM. Those are the signs that say Open House and have an arrow pointing the way. You will probably need at least six to get traffic moving to you.

Multiple Listing Service

What is the MLS® System? MLS (Multiple Listing Service) is the official database system for the Canadian Real Estate Association. Typically, as a For Sale By Owner you cannot add your listing here without the help of a real estate agent and their commission. However, there are some brokers that offer a flat fee type listing. The Canadian Real Estate Association owns realtor.ca and, as a result, they restrict its accessibility to its members. On STREAMpsl.com when someone searches for a listing your listing will appear along with the Canada wide MLS® listings.

The biggest weapon in the real estate agent’s arsenal is the MLS. Multiple listing services are private databases used by licensed agents to find homes for buyers.

Social Media + Video

Social networking sites like Facebook, Instagram, Twitter and Pinterest present fantastic opportunities for home sellers to market their homes. Upload a youtube video walk-through and post it on your facebook feed with a link to your Stream listing, is a powerful way to get the word out.

  • Promote Your Open House Video Walk-through as an Instagram Story
  • Run a Facebook Live Stream at Your Open House

What better time to stream and record a video walk-through of your listing than when it’s full of people? Remember, people want what other people want.

In addition, publicize your listing on free sites such as Craigslist, Facebook Marketplace.