MARKETING YOUR HOME

The third mistake FSBO’s make is not enough marketing. The good news is no longer must you buy expensive ads in print publications. The internet has changed how houses are advertised and exposed for sale.

In many cases, buyers have searched the internet for weeks or months before visiting a property. With the use of photos and videos, buyers can get a good sense of your property and will decide whether to see it or not based on your presentation. That means you need to provide many visuals. 

To get those visuals in front of buyers you need to access a site like this one. The objective is to get your property exposed on the MLS® System. On STREAMpsl.com when someone searches for a listing your listing will appear along with the MLS® listing.

In addition to the STREAM system, be prepared to conduct open houses, make ads to place on Facebook Marketplace and any local buy-and-sell groups that you can find. Prepare a file with your information sheet and lots of pictures and videos that you can upload quickly and easily to sites as you find them.

Advertising your open house can appear to be a daunting task. It’s all about visibility. You will be able to order the 'Open House' sign and 'Open House' directional signs from STREAM. Those are the signs that say Open House and have an arrow pointing the way. You will probably need at least six to get traffic moving to you. An 'Open House' sign on your lawn will only be seen by those who drive directly in front of your property. That simply will not get you the best results.